How Targeted Google Ads Helped Columbia Midtown Florist Achieve 81% Growth in One Month

Apr 26

At Sprout Media, we believe that great marketing doesn't just bring in traffic — it brings in the right traffic. Our work with Columbia Midtown Florist is a strong example of how a smart, focused advertising strategy can lead to dramatic business growth in a short amount of time.

In just one month, Columbia Midtown Florist’s revenue grew by +81% month-over-month, and we’re excited to share how we achieved these results.

The Opportunity

Columbia Midtown Florist already had a trusted reputation and a beautifully curated selection of floral arrangements. Our job was to strategically increase their online visibility and drive more high-intent traffic from customers looking for premium flower delivery in New York City.

Our mission was clear:

Capture active buyers (not just browsers)
Maximize the effectiveness of ad spend
Scale sales while maintaining strong conversion rates

The Strategy: High-Intent Google Ads Targeting

Here’s what we executed:

1. Search Campaigns for Transactional Keywords

We launched hyper-targeted search campaigns around terms like:

"Same Day Flower Delivery NYC"
"Luxury Flower Delivery New York"
"Corporate Flowers NYC"
"Mother’s Day Flower Delivery NYC"

Each campaign was crafted to align ad copy and landing pages perfectly with user search intent.

2. Performance Max Campaign

We introduced a Performance Max Campaign to reach customers across Search, YouTube, Gmail, and Display simultaneously — dynamically optimizing where ads were shown based on intent signals.

This expanded Columbia Midtown’s reach beyond traditional search results without needing extra manual targeting.

Key Takeaways

Focused search intent targeting drives higher quality traffic and more orders.
Performance Max campaigns broadened reach without losing quality leads.
Device-specific ad splits improved efficiency and conversion on both desktop and mobile.
A strong, fast-loading website amplified every marketing dollar spent.

Conclusion

Columbia Midtown Florist’s success shows that when you combine a premium brand with a data-driven digital marketing strategy, the results can be extraordinary.

We’re proud to support incredible local businesses like Columbia Midtown Florist — helping them grow, reach more customers, and create more unforgettable moments with their beautiful floral arrangements.

Looking to scale your business the smart way?
Contact Sprout Media today.