SEO Strategy

Flowers by Felicia – Playa Del Rey Florist

On-Page SEO for Flowers by Felicia:

To achieve a strong local presence, we focused on optimizing Flowers by Felicia’s website for keywords relevant to the Playa Del Rey area. This included:

• Keyword Optimization: Targeted keywords like "Playa Del Rey florist," "flower delivery Playa Del Rey," and "custom floral arrangements Playa Del Rey."

• Title Tags & Meta Descriptions: Ensured each page had optimized title tags and meta descriptions to boost click-through rates.

• Content Optimization: Created content tailored to local needs, highlighting the florist’s service in Playa Del Rey and surrounding areas.

• Image Optimization: Added local-specific alt tags for images and ensured the images were optimized for faster loading speeds.

Off-Page SEO for Flowers by Felicia:

To build authority and drive more traffic, we executed a comprehensive off-page strategy:

• Local Listings & Citations: Ensured consistent NAP (Name, Address, Phone) across various directories like Google My Business, Yelp, and others.

• Backlink Strategy: Collaborated with local blogs, news outlets, and event planners to earn quality backlinks that boosted local SEO.

• Social Media & Reviews: Encouraged satisfied customers to leave reviews on Google My Business and Yelp. The florist’s active presence on Instagram helped build a strong local community.

By implementing these strategies, Flowers by Felicia now ranks in the top 5 for local floral-related keywords.