Valentine’s Day Campaign Success: How We Assisted Designs By David Floral Studio
At Sprout Media, we’re passionate about helping businesses grow, especially when it comes to holiday campaigns. This Valentine’s Day, we had the pleasure of working with Designs By David Floral Studio, a boutique floral shop that launched its Shopify store just two months ago. With our tailored approach to Google Ads and digital marketing strategies, we helped them maximize their Valentine’s Day campaign, delivering incredible results.
The Challenge
When Designs By David approached Sprout Media, they needed a way to stand out during the highly competitive Valentine’s Day season. They had a new Shopify store and were still in the early stages of building their online presence. The goal was clear: increase visibility, drive traffic, and ultimately boost sales for their premium floral arrangements, particularly focusing on roses, bouquets, and delivery services in the Los Angeles area.
The Solution
We devised a comprehensive Google Ads campaign, leveraging Google’s Performance Max campaigns. This approach gives businesses like Designs By David access to all of Google’s advertising inventory in one campaign, allowing us to reach potential customers across search, display, YouTube, and more.
The key components of the campaign included:
Targeted Assets: We created specific ad copy and assets such as “West Los Angeles Florist,” “Romantic Flower Bouquets,” and “Experience Floral Elegance” to capture the attention of potential customers searching for premium floral products.
Optimization: We ensured that the campaign was fully optimized, achieving a score of 97.3%. This meant the ads were not only visible but were also reaching the most relevant audience.
Budget Allocation: We used the budget effectively, focusing on cost-per-conversion, which allowed Designs By David to spend smartly and see impressive returns.
The Results
The results speak for themselves:
ROAS (Return on Ad Spend): 1,305.10%. For every dollar spent, the campaign generated over 13 times its cost in revenue—a remarkable return.
Impressions: The ads received 604 impressions, meaning the campaign had solid visibility throughout the day, especially during the Valentine’s Day rush.
Cost per Conversion: At just $15.32 per sale, the campaign was incredibly efficient in driving conversions without overspending.
Total Cost: The total ad spend for the campaign was $45.97, proving that even small budgets can drive big results when the strategy is right.
Why It Worked
The campaign’s success can be attributed to several factors:
Strategic Targeting: By focusing on specific floral offerings and targeting the West Los Angeles area, we made sure the ads were reaching the right audience.
Performance Max Campaigns: Google’s Performance Max campaigns give businesses the ability to access multiple ad formats and channels, ensuring maximum reach with minimal effort.
Optimization: Our continuous monitoring and optimization ensured that the campaign was always performing at its best, even as the Valentine’s Day season saw fluctuations in demand.
Looking Ahead
The success of Designs By David Floral Studio’s Valentine’s Day campaign is just the beginning. With our expertise in data-driven strategies and a deep understanding of how to leverage digital platforms effectively, we’re excited to help them and other clients continue to grow in 2025.
At Sprout Media, we’re committed to helping businesses like Designs By David achieve their marketing goals and thrive in a competitive landscape. Whether you're looking to boost your sales during seasonal peaks or create long-term brand recognition, we’re here to help.
If you're ready to see similar results for your business, reach out to Sprout Media. We’ll work with you to craft a strategy that delivers!