Building and Optimizing Shopify Store

Ace to Moon – Tennis Clothing Brand (Online, USA)

Building the Shopify Store:

• Responsive Design: For Ace to Moon, a tennis clothing brand, I chose a modern, responsive Shopify theme that worked well across all devices, especially for users shopping on mobile.

• Product Organization: The store’s product pages were organized by product categories such as men’s tennis apparel, women’s tennis wear, and accessories. This made it easy for users to browse through the collections.

• User Experience (UX): I optimized the user experience by ensuring fast loading times, easy-to-navigate filters, and a seamless checkout process.

Implementing Meta Tags:

• Keyword-Focused Meta Tags: Each product page was optimized with keyword-rich meta titles and meta descriptions that highlighted the performance and fashionable elements of the apparel. Example: “Performance Tennis Clothing for Men – Ace to Moon.”

• Unique Content: We included content about the brand’s mission to offer high-performance clothing that aligns with athletes' needs. Content like “Ace Your Game with Premium Tennis Apparel” was used to build trust and engagement.

Streamlining the Flow with Emails:

• Email Automation & Promotions: I set up automated email flows to guide customers through their shopping journey:

  • Welcome Email: Introduced the brand to new customers with a special discount on their first purchase.

  • Abandoned Cart Email: Sent follow-up emails to customers who added items to their cart but didn’t purchase, offering a reminder and sometimes an additional discount.

  • Seasonal Email Campaigns: I created campaigns targeting major tennis tournaments or season launches, such as spring collections or Black Friday sales.

This helped Ace to Moon to significantly boost online visibility and revenue by creating an intuitive, high-converting online shopping experience.